How Rent A Goat looks & sounds
One friendly goat, a warm Californian palette, and a plain-spoken voice. This page is the reference for keeping it consistent everywhere the brand shows up.
Meet the goat
Our mascot is a cheerful grey cartoon goat with floppy brown ears, curved horns, a red collar, and a gold bell — the face of America’s original goat-grazing company since 2010. He’s friendly and a little fun, never silly, and he’s the single most recognizable piece of the brand.
Use him for: the favicon, the header/footer logo lockup, social-share cards, and playful accents. Keep clear space around him, don’t recolor him, and don’t stretch or add heavy effects.
The mascot as used in the logo lockup
The lockup
Mascot + wordmark, side by side. On dark backgrounds the wordmark reverses to cream; the goat stays full-color.
Rent A Goat®Rent A Goat®✅ Do
Keep the goat and wordmark together · give the mark clear space · use on cream, white, or forest backgrounds · scale proportionally.
🚫 Don’t
Recolor or outline the goat · stretch or skew · add drop shadows or gradients · place on busy photos without a panel · rename the wordmark.
Golden State Ecological colors
Drawn from California chaparral and oak woodland — sage greens, warm creams, and sunlit gold, grounded by charcoal ink.
Typography
Plus Jakarta Sans
Modern, friendly geometry for headlines and body copy. Weights 400–800. The premium, approachable voice of the brand.
AaBbCc 0123 — “nature’s brush crew”
Work Sans
Slightly utilitarian, used for uppercase eyebrows, chips, and operational data (acreage, timelines).
Environmental Stewardship
How we sound
Plain-spoken
Talk like a knowledgeable neighbor, not a brochure. Short sentences, real words, no jargon.
Trustworthy
Back claims with facts and sources. Never overpromise — grazing is powerful, not magic. Honesty over hype.
Warm, lightly fun
A little goat humor is welcome; professionalism always wins. Friendly, premium, environmentally responsible.
In a sentence
“Eco-friendly goat grazing for brush clearing, weed control, and fire-fuel reduction across California.”
Put the herd to work
Talk to a real person about your property and get a free estimate over the phone — we serve properties across California and generally require about a 5-acre minimum per project.
Call 1-858-751-GOATSee how it works